I am a business consultant and coach helping brands overcome challenges and achieve sustainable long-term growth using over 20 years’ experience in the outdoor, fashion, tech and lifestyle industries.
I work across business divisions, categories and markets, supporting founders and aligning teams on their journey to create award-winning products and iconic, purpose-led brands at the forefront of creativity, innovation and sustainability.
An Australian living in Switzerland, I find opportunities in global markets - helping navigate the nuances and complexities of culture and trade using local insight and trusted introductions to build powerful relationships that unlock new regions and support growth.
My name’s Tony - I’ve started and coached multiple global brands and management teams, joining the dots to connect brand, products, supply chains, omni-channel sales and distribution networks, athletes, ambassadors, film makers, photographers and content generators with their market.
I build stable, scalable financial, logistics, operational and legal structures to bring together ideas, vision, investment and resources to achieve success. I’ve personally written powerful funding pitches that have raise over $10million in investment from VC firms, HNW individuals, angel networks, crowdfunding and more. I know I can help your business achieve its vision.
Reach out for a free 30-minute call to see how I can help you and your business achieve its potential.
Case studies
Candide.co
I helped Candide Thovex and the management team bring a consistent vision to the brand and product lineup, guiding the design and development of the C2 Outerwear range and upcoming Hardgoods collection. I introduced the business to sales & distribution partners in USA, Canada, Norway, Germany, Austria, Switzerland, Australia and more.
Faction Skis
I started Faction skis in my bedroom and grew it to a $45 million+ valuation, a team of 50 and offices in three countries. I oversaw the business strategy, brand, product and marketing - guiding international sales teams to 40% YOY growth - and raising over $10 million in investment through VC firms, HNW individuals, angel networks and multiple crowdfunding.
Season Eqpt
I helped facilitate an industry-first joint venture between Swiss-based Nidecker, US-retailer EVO and legendary skier Eric Pollard, overseeing the strategy and partnership, assisting with brand vision, product line plan and introductions to suppliers and factories.
Nobile Kiteboards
Working closely with the parent company of Polish-based Nobile Kiteboards, I analysed the industry and existing sales history to identify potential weaknesses and opportunities for growth - giving the management team a new vision for the brand and category.
